Here is a free tip to any struggling retailers out there
from someone who has worked in the industry for 20 years...
Don't ignore your customers!
I spent the day in Mornington recently, checking out retail opportunities for our flagship store.
For those of you who don't know it, Mornington it is a beautiful little seaside town on the Mornington Peninsula, about an hour out of Melbourne.
I spent a bit of time exploring the shops, being ignored in most of them.
I even took photo's of shop assistants ignoring me. In empty shops where I was the only potential customer, it bugged me that much!
This home wares shop was a stand out. Great customer service, products people want to buy, and it was full of customers.
It really isn't hard to be friendly.
We did find one potential shop to lease though. And as my little girl pointed out, if we just change our logo from Sunshine & Daydreams to Funky Stuff, we could move straight in.
I'm not sure of that idea